In the fast-paced world of commercial and fashion photography, a Digi Tech—also known as a Digital Assistant—is an essential part of the photography team whose primary role is to manage digital workflow during photo shoots.

Digi Techs play a crucial role in maintaining a dynamic collaboration on set with photographers and lighting assistants, acting as the eyes meticulously overseeing every detail. They proactively identify and resolve issues such as styling inconsistencies, set design challenges, composition adjustments, and lighting refinements.

Particularly prevalent in creative hubs like London, Paris, Berlin, Barcelona, and New York, Los Angeles, Digi Techs ensure seamless communication between photographers, producers, clients, and creative teams, consistently focusing on achieving the best possible final image.

Key Responsibilities of a Digi Tech

• Digital Workflow Management: Handling tethered shooting, image capture, real-time backups, and color grading.

• Colour Management: Overseeing accurate (or creative) colour grading and calibration of monitors for consistent results.

• On-set Image Processing: Providing immediate image editing, retouching, and delivering proofs for clients or creative directors.

• Technical Troubleshooting: Solving any software, hardware, or connectivity issues quickly to maintain the shoot's flow.

• File Management: Organising, backing up, and archiving image files safely and systematically.

Why Hire a Digi Tech for Your Photoshoot?

A Digital Assistant boosts productivity, accuracy, and the overall quality of your photography project, enabling photographers to focus purely on capturing the perfect shot. Producers and clients value Digi Techs for their efficiency in streamlining shoots and delivering instant, high-quality results by bridging the gap between photographers and post-production (retouching) houses.

Essential Tools Used by Digi Techs

Digi Techs typically utilize software and equipment including Capture One, Adobe Photoshop, calibrated Eizo or NEC monitors, backup software, tether accessories, RAID storage systems, and high-performance Macbooks. Familiarity with the latest tethering solutions and digital workflow technology is essential.

Becoming a Digi Tech

In cities like London, Paris, Amsterdam, and New York, Digi Techs commonly have backgrounds in photography, retouching, or IT. Essential skills include proficiency in Capture One, Photoshop, colour management, tethering setups, and hardware troubleshooting.

Finding the Right Digi Tech

With over 12 years of experience in the industry, clients need to look no further. While based in Barcelona, at Gelatin Digital we cater to the most demanding photographers and clients worldwide. Hiring a skilled Digi Tech from Gelatin Digital will elevate your photography projects, and ensure your photoshoot is in good hands.  Get in touch today.