In a moment where AI photography tools and automated image generation are flooding the creative industries, Fujifilm doubles down on soul. Their latest release—the Fujifilm X Half—is a compact digital camera inspired by half-frame film photography, and it speaks directly to those of us who value the human touch in image-making.

Whether you're a digital tech on set, a photo assistant looking for a sidearm camera, or a creative professional seeking fresh inspiration between commercial jobs, the X Half might just be the most deliberate camera released this year.

A Compact Digital Camera for Film Lovers

Fujifilm X Half specs at a glance:

• 17MP APS-C sensor

• Fixed 32mm f/2.8 lens (full-frame equivalent)

• JPEG-only capture (no RAW)

• Vertical LCD display

• Dual touchscreen interface

• 13 film simulations including Classic Chrome, Velvia, and Acros

• USB-C and Bluetooth for fast image transfer

• Film-style shooting mode with virtual "rolls" of 36, 54, or 72 exposures

This is not your next production camera. This is your daily visual sketchbook.

Retro Build, Modern Execution

The form factor of the X Half is straight from the golden age of compact film cameras, but it’s built for 2025. Its vertical orientation, textured grip, and tactile dials make it ideal for everyday carry. Perfect for street photography, behind-the-scenes work, or capturing moments between takes on a commercial set.

Built for Storytellers, Not Algorithm Chasers

Fujifilm is clear about the X Half’s purpose: slow photography. The JPEG-only output, paired with film simulation modes, removes the temptation to endlessly edit. You're forced to make decisions in the moment—a constraint that many in the Gelatin community will appreciate.

And the kicker? It shoots half-frame vertically—like a diptych machine—encouraging you to tell stories in pairs. Think: color/black & white, before/after, detail/wide—straight out of camera.